Content that guides and converts
Concept to governance for regulated products.
Microcopy, flows, error states, and empty states for high-stakes, regulated journeys. Written for clarity, accessibility (WCAG 2.2 AA), and conversion.
Reusable patterns, approved-language frameworks, terminology logs, and governance that hold quality steady as teams grow.
Prompt engineering across Claude, Gemini, and Copilot. AI-assisted drafting and QA with human judgment on compliance and brand.
WCAG 2.2 AA and plain US English by default, not retrofitted at the end.
Writing alongside legal and regulatory review from the first draft, not the last.
Microcopy and flows checked in usability research, not shipped on instinct.
Over 14 years of UX/UI copywriting
Insurance, health, finance, and SaaS: regulated environments where words must be precise and the stakes are real.
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Case studies
Founder case study
Handled: Your life’s admin
I founded, designed, wrote, and shipped Handled, an AI app that files life’s paperwork into your own cloud. Built with Claude as my engineering collaborator.
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UX copy
AmFam bundling experience
Improved quote and bind experience working with legal and compliance teams.
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Technical documentation
uAttend user manuals
User-researched copy: improved customer experience and reduced customer service calls.
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Mixed formats
Other samples
Regulatory documentation, external release notes, device and app architecture, UX app copy, a B2C blog article, and B2C insurance webpages.
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Survivor app suite
Emerge
Six trauma-informed, safety-first apps for survivors of intimate partner violence. Work in progress.
See it below ↓
UX/UI copy
DriveMyWay (DMW) 2.0
Reduced user friction and increased adoption rates.
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Copywriter with a cognitive-science backbone
My writing draws on how people perceive, decide, and act. An MFA in Writing for Digital Media and a BA in Theatre and Cognitive Science let me pair behavioral insight with the rigor that regulated content demands, so the words hold up in a legal review and a usability test.
For 14+ years, I have led content for insurance, health, and SaaS products, including UX copy used by 12M+ people. I work alongside compliance teams, legal reviewers, and product designers to make regulated experiences feel human without losing precision.
I bring the same care to every scale, from a three-word button label to a full content governance framework built to outlast team changes.
Handled: Your life’s admin
I founded Handled and built it with AI: a consumer app that turns the paperwork of a life (bills, records, warranties, legal documents) into something calm and searchable. I led the product, the content design, the brand, and every word. Claude wrote the code under my direction. Built to Apple HIG and WCAG 2.2 AA.
Snap it or forward it. Ella suggests a name, a folder, and tags, and you confirm before it files.
Handled files documents into a Handled folder in your Google Drive, Dropbox, or OneDrive. That folder is all Handled can see.
Ella pulls important dates and amounts from your files into reminders, a calendar, and a budget view.
Save a file with a timestamp and a SHA-256 hash to show it hasn’t changed since you saved it.
Send trusted contacts a password-locked emergency file. They don’t need a Handled account.
No streaks and no countdowns. The free trial needs no card, and nothing charges automatically.
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Emerge: a survivor app suite
Six trauma-informed, safety-first apps for survivors of intimate partner violence. Every screen written for clarity under stress, WCAG 2.2 AA throughout.
Trade life skills to reach help on the hard days. A calm, cash-free answer to financial control.
A secure place for documents, bills, and dated evidence. Auto-sorted, with reminders for the dates that matter.
Reads the Life File, with consent, and points to the next step through the justice system, and who can help.
Official shelters, advocates, and legal aid. All verified before they appear here. Contact options that don’t expose your number.
Spots financial abuse patterns, protects financial documents, and tracks Victims’ Compensation progress. All on-device.
Reads your Emerge files and speaks with police, housing, or legal on your behalf. Three modes, fully in your control.
In active revision. Not available to view yet.
Let’s make your product easier to read
I’m always glad to talk product, UX, and AI. My inbox is open.